A Critical Investigation Of The Motivation Of Cr Vanguard

A critical investigation of the motivation of CR Vanguard Introduction Motivation originates from the word move and represents the reasons for people s actions, desires, and needs. Motivation can be considered as the arousal, direction and maintenance of human behavior towards attaining some goal (Greenberg, J. and Baron, R.A. in Buelens et al., 2011).Motivating employees is vital if employers are willing to achieve maximum performance and productivity. The company shall attach great importance on its staff incentive system to enhance the loyalty and professional dedication of staff. For example, Tesco, Britain s biggest retailer, has entered China through a 50 percent joint venture with Ting Hsin International, a firm that owns 25 hypermarkets in China (Guerrera and Voyle, 2004). In August 2013, CR Vanguard and Tesco officially announced the establishment of the joint venture company to expand and diversify the market. But in June 11 2015, numbers of slogan banners writing CR Vanguard oppressed Tesco employees were hung in the Tesco supermarket of Guangzhou Shengdi shop. More than 80 Tesco employees stopped their work to register their protest in the supermarket of Shunde Daliang store. The strike can be traced to the dissatisfaction of the salary adjustment and job assignment. The District General Manager of human resources and Guangfo district director talked to Tesco Shengdi shop manager and ask the manager transferred to another store serving. The manager did